Top 70 SEO Tools

Acquire New Customers and Increase Conversions.


SEO Made Simple

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.


1- SEMRush

SEMrush Competitive Data for Digital Marketing Professionals. Analytics Reports – Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. Tools – Cross, combine, and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks. Projects – Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.

$69.95-$549.95 (Pro-Business)



Stop worrying about On-Page SEO. Built from the ground up to help web designers drive more traffic to their client’s websites, streamlines the entire On-Page SEO process from beginning to end. From powerful keyword recommendations for each page of a site, to simple step-by-step optimization instructions, to rank tracking and beautiful monthly reports, has everything you need to help your client’s sites grow organically on search.

$0 (Beta)


3-SEO PowerSuite

The company says its 4 powerful tools will deliver everything you need for SEO functionality in one package. SEO PowerSuite says it can help marketers find the perfect whole website optimization campaign with specific automated SEO tasks to push their websites to the top. It also says you can accelerate your SEO efficiency by personalizing your SEO campaign by analyzing top competitors in a particular niche.

Varies upon products and bundles $


4- Majestic

The planet’s largest Link Index database. Site Explorer. Backlink History Checker. Search Explorer. Link Intelligence API. Easily add URLs to be submitted to our crawler. Compare the backlink profiles of two sites graphically with our enhanced link profile “fight” tool. Neighborhood Checker. Compare headline stats for up to 5 different domains with the site comparator tool. Bulk Backlink Checker. Clique Hunter can find all of the ‘cliques’ that link to a list of domains.Verify ownership of your domains, allowing you to generate free reports for your verified sites.

$49.99-$399.99 (Silver-Platinum)


5- SpyFu

Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search. Note: Mainly works with high traffic sites.



6- Rank Tracker

iscover how your search engine rankings are tied directly to your bottom line, Rank Tracker promises. You’ll see just where your site ranks on Google and Yahoo within minutes, the company claims. Then, view the best keywords to optimize your site for maximum performance.

$124.75-$299.75 (Professional-Enterprise)


7- is a powerful, flexible yet affordable suite of SEO tools. This suite comes with all the tools you need to do SEO and run an SEO business: keyword research, competition analysis, domain research (domain finding and analysis), site and backlinks management, rank tracking (global, local, YouTube, Amazon…), client acquisition (SEO reports, citations, mobile-friendliness…) and more.

From $79


8- Moz

Inbound marketing is complicated. Moz’s software makes it easy.



9- SerpYou

Track keywords in the most popular search engines like Google, Bing and Yahoo. Follow the changes of your positioning in search engines and find out which SEO methods work, and which do not work.



10- Ahrefs

Your turnkey marketing laboratory. Start making data-backed marketing decisions based on hundreds of metrics that Ahrefs crawler collects all around the web. Backlinks & Referring Domains. Anchors. Top Content & Top Referring Content. Create Alert. Search By Author. Filter By Date. Filter By Domain. Trends.

$79-$1,299 (Lite-Premium)


11- SeoTools for Excel

“SeoTools is a plugin for Excel to carry out SEO analysis on your website, scrape content and analyze competitors. On-page SEO. Off-page SEO. Comes packed with integrations to other marketing platforms. Scrapers. Spider. “

$0 (Free)


12- Raven Tools

Manage and report all of your online marketing with Raven Tools. The company promises you’ll work smarter, not harder, with the SEO, content marketing, social media, and PPC tools you need. Raven says it will do the tedious work while you manage and report. Custom branding, campaign management, Google integrations, and more.

$99-$249 (Raven Pro-Raven Agency)


13- LinksSpy

LinksSpy helps SEO agencies find the best outreach opportunities for their clients’ websites. Automated follow-up to increase your chances of getting linked to



14- Xenu

Xenu’s Link Sleuth (TM) checks Web sites for broken links. Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continuously updated list of URLs which you can sort by different criteria. A report can be produced at any time.

$0 (Free)


15- Colibri

Outrank your competition on social networks and in search engines. Get more leads. Gain brand visibility. Skyrocket you SEO.

$45-$295 (Premium-Large)


16- Monitor Backlinks

Monitor Backlinks is an SEO tool that helps you keep track of your website’s backlinks. Protect your site from negative SEO attacks and Google penalties



17- RankRanger

The tool maker promises you can gain a competitive edge with this comprehensive SEO platform that provides daily keyword rank, tracking reports, and website insights to reach traffic and marketing achievements. Report and analyze, conduct market research, monitor social signals, and use a link manager to increase your site’s performance with the team-based platform.

$49-$249 (250 Keywords-1500 Keywords)


18- Web Position

The company promises competitive keyword optimization, inbound link analysis, and online rank tracking aimed to help marketers build an audience. It says you may use the data to get to know your competition to evaluate for inbound link opportunities, benefit from white label search ranking reports, and view an SEO summary in a single report.

$29-$69 (Standard-Premium)


19- SEO Rank Monitor

SEO Rank Monitor, according to its makers, is a complete SEO ranking tool used to boost rankings, track competitors, and monitor SEO performance with comprehensive rank tracking reports. It promises to take the stress out of tracking with a user-friendly dashboard that makes ranking quick and simple.

$19-$199 (Personal-Enterprise)


20- Analytics SEO

This search engine optimization software offering promises to help you improve your search engine ranking to gain more website traffic, leads, and customers. It says whether you’re a small business or an agency, you can explore keyword data and create custom SEO campaigns with automated keyword research to discover the keywords that matter the most.

$29-$169 (StartUp-Established)


21- Keyword Shitter

Keyword Shitter is a tool for generating long tail keywords (similar to Ubersuggest). Keyword research is a practice used by search engine optimization professionals to find and research actual search terms.

$0 (Free)


22- Advanced Web Ranking

This online SEO software aims to help marketers thrive by providing local and mobile rank tracking, white label reports, competition monitoring, and data privacy. The company promises you will spend less time monitoring and more time optimizing as Advanced Web Ranking grows your business and revenue with pinpoint accuracy reports and monitoring, on demand ranking updates, and more.

$199-$2,999 (Standard-Server)


23- Whitespark

Whitespark’s tools and services allow you to manage and optimize your search presence and reach with a local citation finder, local rank tracker, and a link prospector. The company says it helps you make it easy for customers to find you with a review generator, building local search visibility that lasts.

Varies upon product/service $


24- My SEO Tool

Manage and monitor rankings, analytics, backlinks, social media, and PPC with simplified SEO tools with a traditional SEO interface. Automatically gather SEO metrics with automated PDF repots to take control over SEO. My SEOTool promises that with in-depth reporting, you can manage all aspects of SEO for better results and performance by staying organized with custom management features.

$49-$499 (Freelancer-Unlimited)


25- Sheer SEO

SheerSEO is an online software that automates SEO efforts with rank tracking and link building. According to the company, you can create SEO reports for your website with SERP tracking, historical graphics, directory submission software, link analysis, social mentions, and alerts. You’ll receive data from Google Analytics to increase search volume.

$7-$40 (Custom Quote)


26- BrightEdge

The company says it offers a complete platform for content ROI with the latest SEO technology. It promises to help you align and optimize your content to improve results with increased conversions and revenue. BrightEdge says it allows you to discover your competitor’s strategy so you can beat your competition.

Available Upon Request $


27- GetSTAT

The company promises to help marketers exceed the ordinary with unlimited keywords from any location in the world. It says you’ll see unlimited SERP tracking from anywhere at any time with always fresh metrics and custom alerts. GetSTAT says it can help you stay ahead of your competitors with automated insights and full-scale competitor tracking results.

Request Custom Quote $


28- AuthorityLabs

Offers search engine ranking data with daily SEO ranking reports. Automate your marketing campaign, local rank tracking, and competition tracking. Then, share the data with your team by reporting to unlimited users.

$49-$450 (Plus-Enterprise)


29- Sistrix

The company promises an easy to use SEO tool that helps you create a SEO strategy in one place. Evaluate your link risk, learn from competition, and improve your on page optimization, while recognizing Google penalties, Sistrix says.

$116-$465 (1 Modul-5Modul)


30- Mondovo

SEO, Social, Analytics Tool. White Label PDF Reports Available. Multi User Access. Unlimited Access.



31- LocalAdworks

LocalAdworks combines market leading cloud based software in a single platform for marketing professionals and now they offer the same platform direct to businesses at market leading prices. Localadworks background is as an outsource supplier to high end marketing agencies. However apart from our in-house Managed service we now offer a range of supported Self Service products direct to businesses and inidividuals. The platform and tools are the same ones as used for multi million dollar managed service entities but with our Self Service Products we offer a free service and paid plans from less than $15 a month! Customers can access services via our site or our own WordPress Plugin “Local SEO and Business Listings” the #1 Local seo plugin on the WordPress repository. Using our services allows you to optimize your local business website through a step by step Local SEO Guide, a host of search engine optimization tools proven to increase Google – Bing – Yahoo local search rankings, a business listings scan tool, as well as, available functionality to create, correct and aggregate your local business listings on over 50 of the top Business Listings websites like Yelp,, Bing Places for Business and many more. We provide comprehensive documentation and a process map so that SEO expertise is NOT required to optimize your website for Local Search. With the Step by Step Local SEO Guide we will walk you through the process and you have state of the art reporting tools to support your progress available to you 24/7. We offer branding options and enterprise accounts for our agency clients of course. Keyword research, keyword suggestion, comprehensive backlink tools, SEO audit, onpage SEO, offpage seo, webanalytics, mobile SEO, social media buzz monitoring, SMO, competitor backlink spying and keyword spying, rank tracking and competitor rank tracking and much more,

Freemium or from $14.99


32- Similar Web

Discover your competitors’ website traffic statistics. Get insights for any website or app. Stream our data into your existing products and technologies. Add it to the tools you’re already using like Salesforce, Marketo, Excel and more. Sort your databases using tens of traffic and engagement factors. Analyze any website with the SimilarWeb extension.

$199 (Free-Enterprise Custom Quote)


33- MonitorSEO

Rank your keywords at top of google. Check your rankings anytime you need via multiple google datacenters.



34- BuzzSumo

BuzzSumo allows you to find key influencers to promote your content by analyzing content types and determining which topics receive the most attention, so you can get the best performance results. Simply enter a topic or domain to find a topic or influencer to reach out to, in hopes of getting them to promote your marketing or SEO campaign.

$0-$2299 (Free-Agency)


35- Screaming Frog

The Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine which spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.

$0 (Free)


36- rankingCoach

RankingCoach is a DIY online marketing tool, to improve your online visibility. Its intuitive step by step approach and video tutorials for each task make it easy to use, even without previous knowledge. rankingCoach provides a detailed analysis of your side and helps you to get found better by optimizing your site, assisting you in social media, making sure you are listed in all important directories and that you can be found in your area. You are also able to monitor your competition closely and detailed reports advise you which keywords to prioritize.

starting at 29.95


37- Search Metrics

Search Metrics offers software, API, and SEO services for content, marketing, extensive digital solutions and web optimization. Review customized recommendations for on page and off page SEO using intelligence forecasts to define and achieve your business goals. Create a solid foundation with cross-channel campaigns to develop targeted strategies.

$$449 (Free-Business Custom Quote)


38- Web CEO

Web CEO says its SEO tools and training allow marketers to research their niche and promote their website with a comprehensive SEO checklist. Create optimized content and monitor your site ranking across local and global search engines, according to the company. Listen to what people are saying about your company to analyze visitor traffic, conversions, and ROI.

$99-$375 (Corporate-Agency Unlimited)


39- Ezee Rank Tracker

Get accurate reports of your website’s ranking with unlimited website and keyword searches for regional and leading search engine results, Ezee Rank Tracker promises. Track social signals from 9 platforms and YouTube and receive up-to-date notifications to maintain your site’s performance with quick change reports, according to the company. Track and save your results to monitor performance.

$99-$129 (Pro Lifetime-Ultimate0


40- SERPWoo

Monitor all of the top 20 results for your keywords with ORM and SERP analysis, SERPWoo claims. The niche tracker, according to the company, offers a quick glance as to how the top keywords are performing for a better understanding of your site. With integrated data, you’ll spot new competition, view SERP archives, discover new platforms, ORM monitoring, and view multiple data feeds.

$24.95-$199.95 (Copper-Gold)


41- SEOBook Toolbar

Pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results. Provides links to the data sources so you can dig deeper into the data.

$0 (Free)


42- Agency Analytics

An all-in-one marketing tool for Agencies and Consultants. Rank tracking, backlink monitoring, social analytics, automated reporting and more!

$49 +



The company promises to help marketers track and prove their SEO with accurate daily keyword rankings. Test and monitor SEO experiments, understand charts and SEO data, and access daily reports with this SEO software. Access everything you need, including conversions, rankings, and traffic, from one dashboard, the company says.

$99-$1999 (Solo-Enterprise)


44- SERPFox

The company promises to help marketers leverage a simple, powerful, and automated search engine tracking system with advanced reporting, multiple timeframes, and consistent data. It says you can visualize SERP changes in a new light as you’re able to track daily, weekly, and monthly changes and also receive customized alerts.

$10-$200 (Starter-Agency)


45- SERPBook

Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time, the company claims.

$9.95-$329.95 (Basic-Enterprise+)


46- SpyRanks

Improve your SEO with real-time position details, monitoring competitors, and API Google analytics, according to SpyRanks. The company says its tool will help you understand your global visibility better than ever before. The report configuration will allow you to plan, customize, and monitor your SEO campaigns with an easy to use interface.

$39-$149 (Webmaster 10-SEO Adept 100)


47- GinzaMetrics

GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. The company says its scalable SEO platform lets you view marketing channel insights, perform daily SERP tracking, do keyword and topic discovery, and gain content recommendations, while checking out competitor intelligence.

$1000-$3000 (Professional-Enterprise Custom Quote)


48- AlloRank

AlloRank says it allows marketers to view daily Google SERP reports with multiple keyword positions on several websites. Set the frequency to view results hourly, daily, or weekly. The personalized dashboard offers a free SEO tool, which is directly accessible through your web browser so there’s no need to install any software.

$0-$520 (Free-Premium)


49- SERPScan

Track your search engine rankings with SERPScan. The company says its tool will reveal actionable insights with daily reports and alerts for any drastic change. SERPScan claims to help you find out more about your local ranking, track your competitors, and track over 150 search engines from around the world with query tracking and real time updates.

$99.99-$399.99 (Consultant-Corporate)


50- EZ Website Monitoring

Keep tabs on your website and your competitors with one easy to read report, says EZ Website Monitoring. Monitor and track the popularity of keywords, view historical graphs, and receive instant notifications. With Uptime monitoring, your website will be checked every 5 minutes from multiple locations to ensure it’s performing its best, the company claims.

$0 (Beta)


51- SEO Diver

The company says you can benefit from daily monitoring and analysis of competitors with keyword research and analytic backlink research. It claims it will help you optimize your website for more targeted and efficient results.

$49-$129 (+ 19% vat)


52- WooRank

With WooRank you’ll discover quick wins to improve your website’s online findability with our instant Website Reviews. Plus, you’ll benefit from digital marketing strategies to increase your business over the long term. Use our white label reports to pitch new clients and follow up with existing ones, gather all of your most important website data (backlinks, analytics, social, SERP) in one place with an Advanced Review and never go missing in the internet playground again. WooRank – help with getting found.

$49 – $149 monthly subscription


53- Google Search Operators Cheat Sheet

Constantly updated list of Google advanced search operators, use this cheat sheet to learn various search operator tips and tricks.



54- CanIRank

CanIRank is the industry’s first SEO intelligence tool. We collect data and metrics from other SEO services you know and love, then add a layer of machine learning intelligence on top to deliver actionable insights, opportunities, and personalized recommendations.

$0/mo – $299/mo


55- Keywordfinder

Find long tail keywords with low SEO competition



56- Link Miner

LinkMiner takes broken link checking to the next level. You can now find out more about the links you’re checking so you can make smarter decisions, quicker. Get link & social data on any link on a page, be able to export all links from a page, and even display link data next to each link on the page.

$0 (Free)


57- Positionly

Inbound Marketing Software. Positionly tells you how to gain more traffic, improve your rankings and leave the competition behind. Keep an eye on your website and present you a list of important insights about your rankings, keywords and traffic. Tailor Positionly to perfectly fit your needs by picking the third-party applications that you love.

$16-$84 (Bronze-Platinum Custom Quote)


58- Pixel Width Checker for Titles

Beat title truncation in the SERPs by calculating your pixel length! It is a common fallacy that Google has a character count limit for title tags. In reality, there is a pixel width limit.



59- Rio SEO

Local SEO, mobile search, social sharing analytics, retargeting software, and an automated SEO platform. A global automated SEO platform aimed at helping marketers to increase ROI.

Must contact specialist $


60- Conductor

Conductor for SEO promises to help marketers reach out and grab their customers with compelling content. The web presence management tool helps you create a platform using unpaid channels like organic search, content, and social. The technology also gathers the data aimed at helping marketers transform their brand.

$1,995-$3,750 (Starter-Elite Custom Quote)


61- ProSEOTools

The company promises to combine big data analytics with actionable insights to help marketers maximize SEO performance. Discover the ranking of all keywords with instant ranking data, daily keyword and URL tracking, white label PDF reports, and the health of your SEO efforts.

$49.95-$199.95 (Pro Lite-Enterprise Custom Quote)


62- GeoRanker

Benefit from local ranking reports for cities and countries with custom heat maps to monitor and track rankings. Find local citation sources with indexation secrets to reveal the top sources in a specific city and industry. GeoRanker claims to have a powerful API that offers the data you’re hungry for and allows you to analyze white label reports to boost traffic.

$99-$490 (Pro-Enterprises)


63- Microsite Masters

The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Advanced tracking metrics increase campaign efficiency by reducing guess work, the company says. Then, the tools allow marketers to share results, including multiple keyword sets and domains, while keeping sensitive data private.

$0-$599.95 (Free-Custom Quote)


64- Marketing Samurai

Marketing Samurai aims to help marketers automatically find more customers. Get your customers to buy more with increased traffic and leads through highly efficient SEO courses. You’ll sell more and sell faster as you climb in search engine ranking, turning more leads into actual revenue.

Varies by Needs $


65- Zoom Rank

Supercharge your search marketing with the best tools and data with ZoomRank, the company claims. ZoomRank says it allows marketers to view accurate organic rankings, mobile rankings, local rankings, and raw rank results. It also tracks social metrics.

Request Custom Quote $


66- Keyword Tool

Get 750+ Google Keyword Suggestions For Free

$0 – $88/mo


67- Tiny Rocket Lab

Track your onpage SEO efforts with the combined power of the rank trackers and onpage optimizer through Tiny Rocket Lab, the company says. It says you can track keywords, get suggestions, and follow results from one location. Create and assign tasks and experiments to team members with visuals to tell what’s working and what isn’t.

Request Custom Quote $


68- Rankinity

Measure your internet visibility with visual representations of your performance, Rankinity promises. It says it allows marketers to check hundreds of keywords on multiple search engines, including local searches, to estimate standings to reveal weaknesses. Compare your positions to your competitors and reveal new players on the market to enhance your promotion strategy.

$0.10-$9.86 (Basic-Custom Quote)


69- CognitiveSEO

The company claims it offers cutting edge SEO tools to benchmark and outrank SEO competition. It promises a fast backlink checker, daily ranking tracker, and refined link analysis for better insight. Unique SEO features and integrated tools simplify management, tracking, and optimization, says CognitiveSEO.

$99-$999 (Professional-Custom Quote)


70- Google Review Link Generator

Generate your own direct link to Google My Business review box. Giving these to your customers increases the likelihood of them leaving a review.



71- Google Keyword Tool

Google AdWords Keyword Planner. Plan your Search Network campaigns and learn what your customers are looking for. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

$0 (Free)


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